The Brand
Phoenix Business Advisory is the most trusted name in Business Migration to Australia. Phoenix Business Advisory only deals with One Visa and One Country, 188 Visa for Australia. Nothing else!
The company specializes in offering comprehensive business solutions pertaining to business acquisition, joint ventures, or setting up a new business from scratch. Global corporate headquarters in Sydney with regional offices in India, UAE and Singapore.
EterPride’s Solution
Phoenix was planning for its first impressive 360-degree campaign in India to generate brand awareness among Indians and to drive sales throughout the Ahmedabad, Surat, Mehsana, Anand, Vadodara areas in Gujarat. We at EterPride ideated three different campaigns for Phoenix, and we approached them where this campaign was selected. We drove brand recognition and awareness for Phoenix Business Advisory.
Our Approach: Spark behind the ‘Granny Smith’
We have coined a few different outdoor ideas, but ‘Granny Smith’ was the first choice.
The visual language and messaging framework are inspired by $100 Australian banknotes.
The Reserve Bank of Australia issued Australian Dollar banknotes in 6 different denominations, including this 100 Australian Dollars banknote (Dame Nellie Melba).
Production
Creative Frame
The $100 Australian banknotes are unique.
Rather than brand visibility, the goal was to create a business centric campaign. Targeting the right audience was the idea behind the campaign.
Embracing the significance of the $100 Australian banknotes, we’ve emphasized some elements that could attract the right audience eye and convert them into leads.
Concept: Welcome to Australia
The dollar note is the captivating element of the campaign. The steps in the dollar note have emphasized outside to portray the privilege aspects that Australia offers to Entrepreneurs. These steps are visually engaging and eye-catching.
